Tuesday, October 15, 2013
Reading #4: Tactical Media
#1: Tactical media is partially seizing the opportunity which is temporarily available to you and using the media as a source to create an antithesis of the source, a media that leaves little to no trace, and only leaves the viewer primarily with a memory. However, Tactical Media is only effective if it emphasizes how viewers experience and engage with it. We watched a video where an artist cleans the wall to make graffiti that spreads across an long tunnel, and we also watched a video consisting of individuals who used a printing press to create their own newspaper with false, but relieving information. That being said, how far does an artist have to go to make his work effective for the viewer using tactical media? Does it have to be seen by multiple eyes in order for a message to be sent? #2: In the article, it is stated that tactical media is something that is performed "on the fly" and is only completed if a viewer responds to it. Is tactical media required to be something that is performed on whim, or can it be something that has to be thought of over a period of time? Also, from a viewer standpoint, does any sort of viewer interaction fulfill the media, or does it need to strike an particular emotion for the viewer to understand what is trying to be advertised?